Building brands beyond the algorithm.

You have valuable ideas, expertise and stories to share. The challenge is finding the time, clarity and consistency to communicate them effectively.

Press Road Media helps you develop a strategic approach to communication and content that aligns with your goals, vision and capacity.

Together, we'll uncover what makes your work unique and turn it into meaningful stories, stronger connections and opportunities for growth.

Journalist Anjelica Smilovitis has been featured in a range of local, national and international publications.

Seven West Media

Elephant Journal

Australian Institute of Architects

The Greek Herald

journalism + stories + strategy + cutting through the noise + human connection

  • Legacy items

    Passionate about housing solutions, sustainable design and nature-positive initiatives, projects with the Australian Institute of Architects include working with sponsor partners such as Taubmans, Brickworks, Bondor Metecno and Lysaght and more. Legacy items include Architects Assist and the curation of a City Resilience Panel across Australia incorporating Indigenous design development.

  • Events

    We Hike WA is an initiative that has brought thousands of people together through guided group hikes in the Perth Hills. The walks and online content help to foster deeper connections to nature, wellbeing and community. As an in-house example of a legacy item, We Hike WA is a living case study of how we can partner with organisations to create communications that move people and leave a lasting impression.

  • Editorial

    Work spans editorial, feature writing and content strategy—always grounded in ethical storytelling and community impact. From contributing to The Greek Herald to reporting on regional and rural communities across Western Australia with Seven West Media, we have a strong understanding of how publications work.

The Biophilic Blueprint

The Biophilic Blueprint is about reimagining how we live with the natural world. We share stories that spark both introspection and action—reminding us that nature is not separate from our lives, but the foundation of them.

Community Building & Strategic Communications

Women Who Hike Australia and We Hike WA are community-led outdoor initiatives connecting almost 10,000 people through a shared love of hiking, nature and adventure across Western Australia—and Australia.

Built through strategic communication, consistent content and authentic community engagement, these platforms have grown into trusted spaces where people discover new trails, form friendships, build confidence and deepen their connection with the outdoors.

  • “Anjelica is friendly, knowledgeable and asks great questions in order to understand my project goals. I highly recommend her.”

    — J.M

  • "She has believed in me since the very beginning, even when I was doubting myself and my ability."

    — Kia

  • "Something I really admire about Anjelica is that she's authentic and consistent in her values and morals. Her approach is perfectly tailored to suit my goals.

    — M

  • Anjelica has been delightful to work with! She's extremely diligent and thorough with her research. Went above and beyond to cater to all of our requirements every week even as new changes arose. I'd highly recommend!

    —M & P

  • "Great communications across all subject matter."

    —Steve

  • "Outstanding job—went above and beyond."

    — Client. Alisha

  • "Anjelica is down to earth and present. We really appreciate her time, energy and experience. Highly recommend.

    — I.T

  • “Honest, understands what’s needed and a great listener.”

    — Client N.H

  • Excellant to work with. Great communication.

    — Annie.

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