in partnership with changemakers
We turn media opportunities into more than publicity. We use strategic storytelling and visuals to drive marketing and profile building, strengthen businesses and communities and create meaningful impact.
Our passion is honouring creativity in an AI world. We blend old-school storytelling and human creativity with new technology to showcase what makes our clients, their services and their offerings unique.
Our Work Takes Us Places + We’re Putting More on the Map.
Based in Western Australia, Press Road Media works with clients across Perth, Mandurah and the Peel, Busselton and regional WA, as well as Sydney and regional New South Wales, Brisbane, Melbourne and regional Victoria.
Our clients span city and regional communities, small businesses, creative industries, organisations and purpose-led projects. Delivered online, our work can travel wherever a good story, creative idea or meaningful project takes us—across Australia and overseas.
journalism + storytelling + creative marketing strategy + cutting through the noise + human connection + business development
Our work
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Media Projects
Projects with the Australian Institute of Architects include working with sponsor partners such as Taubmans, Brickworks, Bondor Metecno and Lysaght and more. Legacy items include Architects Assist and the curation of a City Resilience Panel across Australia incorporating Indigenous design development.
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Events
We Hike WA is an initiative that has brought thousands of people together through guided group hikes in the Perth Hills. The walks and online content help to foster deeper connections to nature, wellbeing and community. As an in-house example of a legacy item, We Hike WA is a living case study of how we can partner with organisations to create communications that move people and leave a lasting impression.
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Editorial
Editorial, feature writing and content strategy—always grounded in ethical storytelling and community impact. From contributing to The Greek Herald to reporting on regional and rural communities across Western Australia with Seven West Media, we have a strong understanding of how publications work.
Behind every website visit, social media post and email is a person looking for connection, trust and value. That's where we start.
At Press Road Media, we believe the best marketing begins with understanding people. Before creating content, we take the time to understand your business, your audience and what makes your work worth paying attention to.
From there, we build a communications strategy that gives every story, campaign and piece of content a clear purpose. No guesswork. No chasing trends. Just consistent, thoughtful communication that builds trust, strengthens your reputation and helps your brand stand the test of time.
~ Founder, Journalist & Communications Strategist, Anjelica Smilovitis
Journalist Anjelica Smilovitis is featured in a range of local, national and international publications.
Seven West Media
Elephant Journal
Australian Institute of Architects
The Greek Herald
The Biophilic Blueprint
The Biophilic Blueprint is about reimagining how we live with the natural world. We share stories that spark both introspection and action—reminding us that nature is not separate from our lives, but the foundation of them.
Community Building & Strategic Communications
Women Who Hike Australia and We Hike WA are community-led outdoor initiatives connecting almost 10,000 people through a shared love of hiking, nature and adventure across Western Australia—and Australia.
Built through strategic communication, consistent content and authentic community engagement, these platforms have grown into trusted spaces where people discover new trails, form friendships, build confidence and deepen their connection with the outdoors.
