Press Road Media is a communications and journalism agency dedicated to long-term thinking, systems-based strategy and storytelling that drives meaningful change. Founded and led by Anjelica Smilovitis—a journalist with a background in business, real estate and social impact—the agency brings a grounded, cross-sector lens to every project.
We build media and communication systems that go beyond reactive messaging. Our work is rooted in clarity, care and long-term vision, supporting projects that contribute to and reshape a more wholesome, sustainable future. Through systems thinking, we help partners tell authentic stories, navigate complexity and engage meaningfully with their communities and stakeholders.
We work with organisations, shires, businesses, and sectors across mining, agriculture, the built environment and government—with a strong focus on sustainability, environmental care, reform and social transformation.
The name Press Road Media speaks to our values:
Press – to bear witness, to publish with integrity and to apply thoughtful pressure where change is needed.
Road – to walk the long path of reform, regeneration and responsibility.
Media – as a tool for connection, systems change and public accountability.
We believe stories are not just narratives — they are strategies.